Press kit.
Brand assets.
Everything you need to write about, link to, or design alongside Really Focus. Logos, colours, typography, voice. Use them as-is — no permission needed for editorial coverage.
The brand
in one paragraph.
Really Focus is the AI executive assistant for independent consultants. The visual language is utilitarian and high-contrast — Inter Black at scale on Void Black, with one signal accent (#FF4F00) and a horizontal orange bar as the signature mark. Sharp corners, hard edges, no gradients, no rounded buttons. The voice is operational, not motivational: "Today's protocol: 4 high-priority nodes" rather than "You've got this!" We treat the user like an adult running their own business.
Logos.
SVG only — they scale to any size and stay crisp. Right-click any logo or click Download to grab the file.
Wordmark — Dark
Black REALLY + outlined FOCUS, on light backgrounds.
wordmark-dark.svg
Wordmark — Light
White REALLY + outlined FOCUS, on dark backgrounds.
wordmark-light.svg
Icon — Square
Favicon-style RF mark in a white rounded square.
icon-square.svg
Monogram — Dark
RF monogram, dark, transparent. For light surfaces.
icon-mono-dark.svg
Monogram — Light
RF monogram, white, transparent. For dark surfaces.
icon-mono-light.svg
Always leave whitespace around the wordmark equal to the height of the "R" — on every side. Don't crowd the mark with copy, illustrations, or other logos.
The wordmark renders cleanly down to 120px wide (digital) or 25mm (print). Below that, switch to the RF monogram.
Colour.
Near-monochrome dark palette with one accent. If more than ~5% of a layout is orange, it's wrong. Orange is signal, not surface.
Primary accent
Signal Orange
#FF4F00
rgb(255, 79, 0)
Primary accent. CTAs, the bar.
Orange Dim
#AD3300
rgb(173, 51, 0)
Pressed state of Signal Orange.
Burned Orange
#711E00
rgb(113, 30, 0)
Deep accent on dark surfaces.
Surfaces & text
Void Black
#000000
Default page background.
Surface Container
#121212
Cards, elevated panels.
Surface High
#1E1E1E
Modals, menus.
Paper White
#F1F1F1
Body text on dark.
On-Surface Variant
#C6C6C6
Secondary text, captions.
Steel Outline
#474747
Borders and dividers.
Full palette & status colours → palette.svg
Typography.
One typeface, used loudly. Inter at its heaviest weights, with negative tracking, and a strong preference for ALL CAPS in headlines.
Aa
Weights 400 / 500 / 700 / 800 / 900 — Google Fonts.
Your AI chief of staff.
DAILY_BRIEFING_08:30
The cognitive load of reconstruction is stealing your most productive hours.
Usage.
- check Pair the wordmark with its orange signature bar.
- check Default to dark backgrounds.
- check Run headlines in ALL CAPS, Inter Black 900, with one italic word for emphasis.
- check Leave whitespace around the logo equal to the height of the "R".
- close Recolour the wordmark. Black on light, white on dark — end of options.
- close Add drop-shadows, gradients, or rounded corners to brand assets.
- close Use a different typeface for "warmth." If the design needs warmth, the design is wrong.
- close Right-align headlines. Left-aligned, ragged.
Voice.
Operational, not motivational. Specific over abstract. Confident understatement. We treat the user like an adult — they run their own business.
"Really Focus is the AI executive assistant that remembers your clients, plans your day, tracks your time, and catches what you miss."
The one-liner
Writing about us?
We'll help.
Need a quote, a custom asset, a founder interview, or context on a story? Email us — a real human reads it. Usually back to you within a working day.